That means you may need to tune your lures abit. Reason that cos it might be due to lure eyelet was bent from impact or the stress of fighting a fish etc.... Once the eyelet was bent or damage it might just swim either to the left or right and tend to surface out of the water at a speed.
How to tune your lure?
Tuning are simple by just using a pair of plier and bend the eyelet slowly
If the lure tracks LEFT, bend eyelet to the right.
If the lure tracks RIGHT, bend the eyelet to the left
re-test the lure each time until it swims straight. It's a matter of fine adjustments until alignment is achieved.